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IP Commercialization

After the intellectual property is developed and protected, it needs to be commercialized to create revenue. Essentially, commercializing IP is the process one undertakes to move its innovation from ""just another brilliant idea for a product or service"" to the market place.

It consists of

• IP Licensing
• Technology Transfer
• IP Auction
• IP Broking

It is a license / contract where the IP owner (the licensor) gives permission to a licensee to commercialize that intellectual property, which may extend to all aspects of commercialization i.e. from developing it further to manufacturing products, from marketing, promoting and selling those products.

It is an important issue facing all technology companies. As a result of investment in innovation, companies have created a large, diverse portfolio of intellectual property (IP) that is now available for licensing. This portfolio includes source code, schemas, protocols, and documentation as well as associated copyrights, trademarks, patents, and trade secrets

There policy is to license this IP under commercially reasonable and nondiscriminatory terms. It is a license / contract where the IP owner (the licensor) gives permission to a licensee to commercialize that intellectual property, which may extend to all aspects of commercialization i.e. from developing it further to manufacturing products, from marketing, promoting and selling those products.

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CORNISH PASTY NAME GIVEN EUROPEAN PROTECTED STATUS

The term "Cornish pasty" has been given protected status by the European Commission. Pasties made only in Cornwall from an established traditional recipe can now be called "Cornish pasties", according to the Cornish Pasty Association (CPA).

Authentic Cornish pasties will now be marked with a special logo because of the Protected Geographical Indication (PGI) tag ............
.....more

GOVERNMENT PROPOSES COMPULSORY E-FILING OF PATENTS

The Indian government in its effort to bring transparency and efficiency in the filing of patents, has proposed to amend the Patent Rules and make e-filing of applications compulsory. The e-filing of patent & trademark applications was launched on July 21, 2007.

The commerce ministry's Department of Industrial Policy & Promotion (DIPP) has prepared a draft proposal and asked sought suggestions from stakeholders to amend.
..............more

JOY CREATORS RESTRAINED FROM USING P&G'S 'TOTAL EFFECTS' TRADEMARK

The Delhi High Court has held back Joy Creators from using the term 'Total Effects' on its products. The Court found that the words were similar to Procter & Gamble's (P&G) registered trade mark- Olay Total Effects.

The multinational company had filed a petition seeking directions to Joy Creators to not use its trade mark 'Olay Total Effects' or any other deceivingly similar mark and questioned their unfair intentions to benefit from an established brand.............more